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Design Jam Milan

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About Design Jams

Design Jams are one-or-two-day design sessions, during which people team up to solve engaging User Experience (UX) challenges. here will be one challenge for all teams, that will be announced on the day. No need to prepare anything! It’s not a competition and there is no prize to win. Learn more about Design Jams.


The first public Design Jam took place on the 20th November 2010 at the campus of City University London, Clerkenwell, London. It was supported by Mozilla Labs, City University's HCID department & Johnny Holland.

Who should attend Design Jams

Anyone really – Human-Computer Interaction (HCI) & Design Students, Interaction Designers, UX Researchers, Information Architects, UI Designers, Web Designers, Graphic Designers, Developers + more… The day aims to improve collaboration skills and help attendees learn and practice various UX techniques including but not limited to Research, Brainstorming, Sketching, Wireframing and Prototyping.

What happens at a Design Jam?

Attendees sign up in advance. Upon arrival they assign themselves to teams based on the skills they could contribute and what they’d like to learn. Teams are then presented a design challenge that they tackle by doing research, sketching, guerrilla testing and other UX techniques. They are encouraged to share their process and ideas halfway through enabling them to get feedback from other teams as well as other mentors in attendance during the day. The day concludes with final presentations to the entire group. Outcomes could take the form of sketches, storyboards, a video or even a prototype – whatever communicates the idea best.

What happens to the ideas we come up with?

All output materials will be shared on the public Design Jams wiki, and teams will be asked to compose a blog post about their design process and ideas.


To facilitate the free exchange of ideas, all outputs, visualizations and other contributions made during the day must be contributed under the Creative Commons Attribution (CC-BY) license. This basically means anyone can use ideas generated at the Design Jam, as long as they credit the original authors.

Design Jam Milan

With support from LBi Italy, Mozilla Labs, UX Magazine & Vodafone Italia, we're happy to announce that the first italian Design Jam will take place on the 16th of April, during the international fair "Salone del Mobile".

Event Details

There are no tickets, but attendees have to register themselves by e-mail. The e-mail address for the registration is

You must indicate in the email:


Facebook: [2] Linkedin: [3] Twitter: [4]

Local Champions

Feel free to contact any of the following with questions and queries:

The Topic

Welcome Presentation


Gianluca Brugnoli, Creative Director @ Frog Design and Researcher Professor @ Design Department of Politecnico di Milano

Interaction Designer and User Experience Strategist with more than 15 years of experience in service and application design for main platforms and digital channels.

Massimiliano De Carolis, Head of Business development and mobile ADV @ Vodafone Italia

He joined Vodafone in 2007 with the position of Marketing Multimedia Manager. In 1996 he graduated in Business Administration at the "Bocconi" University, after attending courses in Management, Finance and International Economics at New York University, and Copenhagen Business School. After some experience of working with Arthur D. Little (Milan) and EDS (Dallas, TX), began his career in management consultancy in London at The Coba Group (now Price Waterhouse Coopers). In 1999 he returned to Italy where he worked for The Boston Consulting Group and later worked at start-up of H3G is assuming the role of Director of Multimedia Marketing.

Roberto Venturini, Digital Marketing Consultant and Strategic Digital Planner

Marketing and digital communications consultant for businesses and web agencies. Digital Planner and consultant for "Teatro alla Scala" in Milan. Among other things, an Italian veteran of Digital Marketing. Journalist and trainer. He writes daily about communication and creativity on and The rest is on Google , or on / robertoventurini

Diana Malerba, UX Researcher and UXmagazine Editor in Chief @ Sketchin

She works in usability, she does heuristic analysis, benchmark analysis, user test, card sorting, focus groups, personas, scenarios and other kind of research on website and applications. She also tests the content and she uses a user centred method (CO.DE. Personas) to create usable, readable, findable texts built to be (really) read. In this moment she's working on developing a UXmonitoring methodology to understand users life on web and mobile site and constantly improve it. She knows Google Analytics and she's also skilled in communication and PR, so she's also working as director for a magazine about User Experience Design and she's the organizer of UXevents like UXconference, UXbarcamp and MeetUp.

The Teams

Team M
Team 4+1
Mobile Code for Food
Flu Fighters

Day Schedule

Schedule for Design Jam Milan
[09:30 – 10:15] Doors open
[10:15 – 11:00 Welcome, team building, design challenge announced
[11:00 – 12:45] Teams start tackling the challenge with a Research & Explore phase
[12:45 – 13:30] Interim presentation/feedback phase
[13:30 – 14:15] Lunch
[14:15 – 15:45] Design phase: Wire-frame/UI exploration, storyboards, prototypes, guerrilla testing
[15:45 – 16:00 Coffee break
[16:00 – 17:00] Continue design phase, prepare final presentation
[17:00 – 18:45] Final presentations
[18:45 – 19:00] Wrap-up and we’re off to the pub

Other Important Info

What do I need to bring?
Food and drink

Will be offered breakfast, coffee, tea and snacks, take-away lunch (this is why we required information about food allergies in the registration data). Alternatively, it would be great if you could bring your own, and even greater if you could bring some to share, potluck style. You can also head out to grab something nearby (many options around).


LBi Italy

An approach that puts the client in the center of each activity: this is the LBi point of power, the unique Italian company that can propose innovative solutions during the all phases of the ‘digital life’ of the client’s company, answering each need and planning strategies better and following the marketing and business objectives.

An integrated services offer, a strong experience with new technologies, an international expression and a capillary presence worldwide: these are the LBi particular features, with a team expert in marketing, creativity, user experience and technology, which approaches all projects with passion and in a business oriented way.

From Brand Strategy to Search Engine Optimization, from Social Media Marketing to CRM, to the develop of the multimedia and interactive solutions to Keyword Advertising, to the markets researches analysis to the reports on the online actions and activities, LBi combines and adds value at the highest level to the all opportunities that the digital marketing offers.

Between its clients, LBi has all companies whitch play a great role in the international communication world: Alfa Romeo, Banca BSI, Banca Generali, Barclays, Barilla, British Airways, BuyVIP, CartaSi, CTS, Ermenegildo Zegna, ESA - European Space Agency, Europcar, Fujitsu, Kuoni, Gruppo Colussi, Gruppo Unipol, Gruppo Volagratis, Indesit Company, Lavazza, Linear, Mediaset, Meridiana - Eurofly, MTV, Pay-Pal, Pirelli, Prénatal, Telecom Italia, UniCredit Leasing, Unisalute, Vodafone.

You can read latest update about LBi Italy on Facebook, Twitter and Linkedin.

Mozilla Labs

The Mozilla Labs Concept Series hub of innovation channels coming together to create an engaging space for community interaction & collaboration.

Each channel aims to create an environment of interaction within the community (designers, developers, students, teachers etc.) - to provoke thought, share ideas, facilitate discussion, collectively innovate and inspire the future vision of the Mozilla project, Firefox, and the Web as a whole.

@MozConcept & @MozLabs on Twitter for latest news and updates.

UX Magazine

UXmagazine is the new all-Italian online magazine about web and mobile design and focused on user experience. Created and maintained by professionals, the magazine is a new meeting and aggregation point for discussion about this theme. Through the magizine and the UXnetwork community, UXmagazine aims to provide a complete panorama of user experience design and related topics, and it will to be a place for business and professional promotion and for sharing views and analysis about UX issues. UXmagazine is an initiative of Sketchin, web and mobile design studio focusing on user experience, with the objective to spread the knowledge about the world of experience design.

Vodafone Italia

Vodafone Italia is part of the Vodafone Group, the world’s leading international mobile communications company, with approximately 341 million customers at 31 March 2010. The Vodafone Group has ownership interests in 31 countries and Partner Network agreements in a further 40. Vodafone Italia was Italy’s first private mobile operator.

The company employs approximately 8,000 people and has 8 Call Centres around Italy and more than 7,000 retail outlets.

Total revenue for the year ended 31 March 2010 was €8,855 million.

In 2004 Vodafone Italia rolled out its UMTS network, whilst 2006 saw the launch of mobile broadband (using HSDPA technology), which now covers more than 85% of the population. In March 2010 Vodafone Italia announced that it had made the first call using LTE (Long-Term Evolution) technology within its TSCC (Technology and Service Creation Centre) Innovation Lab in Milan, employing Nokia-Siemens Networks network equipment. December 2010 witnessed the launch of Internet Ovunque, with Vodafone committed to extending radio coverage to almost all Italian municipalities by continuing to invest in improvements to network quality and coverage. This has seen Vodafone launch the 1000 Comuni project, each day extending coverage to one Italian municipality without broadband access, up to a total of 1,000 municipalities. This makes the company the only private operator to commit to large-scale investment in bridging the digital divide in Italy.

In 2008 Vodafone Italia launched its fixed line and broadband services, consolidating its role as a total communications provider capable of meeting all its customers’ communications needs. In December 2010 Vodafone Italia had 1,579,000 fixed line customers, representing an increase of 31.4% on December 2009.

Vodafone Italia has international roaming agreements with 545 operators in 241 countries. GSM-GPRS coverage extends to more than 98% of the country, representing 99.7% of the population. Since the establishment of the former Omnitel in 1995, the company has stood out for its innovative approach, its customer services and its corporate communication.

Thoughts and Reviews

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