8 - We Heart Commuting
Contents |
Team Members
Heidi Blanton @heidigoseek
Ben Foxall @benjaminbenben
Pete Harris Email Me - Mortgage27 Company Site
Chris Shipton @chrisshipton - check out my illustration site and my storyboard site
Lulie Tanett @lulietanett
Research & Exploration
Loads of Post-Its - the yellow ones are ideas, we took the best ones and built up the ideas with more post-its..
What it could do:
- Commuter Meditation (Tai Chi App)
- Local Twitter journey help
- Station Carpark (How full?)
- Learning about location on your commute
- Mobile reception detector
- Logic puzzle for commute
- London/Oxford/etc. news on commute
- Share your thoughts in proximity (i.e. iPooed)
Commuting qualities:
- Monotonous
- Driving
- Commuter delays - Blackspots
- Not using time
- Never get signal
- Time stats
- Car park is full - station is full
- Mornington Crescent
- Less boring
Technology:
- Location-Based
- Foursquare (app)
- TFL/Barclays Cycle Hire (data)
- OpenStreetMaps (data)
- Local Knowledge/Timing
- Voice/Car
- Oxford - Bus/Cycle/Foot (data)
- Underground - GPS Solution
- Oyster Card Game (Chromarama)
- Tube Exits (app exists)
- Timetables (Tube Deluxe)
- Fares
Funnelling the idea:
- "People Love Commuting"
- Shaving time off journey
- Stat Tracker
- Self help/journey planner
- Social aspect (saved time on foot)
- Groupon/Googlemaps/Foursquare (APIs)
- Cars - Reduce congestion
- Foot - Shortcuts for pedestrians
- Passive Background Checkins
- Manual Override (No GPS on Tube)
- Categorised "Take it Easy"
- Niceness - measure of success
- Competition (with others or with self)
- Olympics (themed)
- Badges
- Discounts/Rewards
- Cycle - cut-throughs
- Compare Train/Car/Bus/Cycle
Our 'elevator pitch' gave us some structure
Elevator Pitch "A game for competitive and smart commuters that allows them to interact with their journeys by competing against their previous times."
We each took some time to create a user scenario based on our own experiences
Individual User Scenarios (5 different, unique scenarios)
- London - bus, train, tube, walk
- Oxford - walker (getting to know shortcuts)
- Car
- London (walker)
- Oxford (cycle)
Frantic ideation in the timebox!
The Competitive Commuter
This is an app which allows you to compete against yourself on your daily commute! Beat your score!
"A game for competitive and smart commuters that allows interaction with journeys and previous times."
Marketing blurb:
Log a time and then beat it. Shave time off your commute. Pick and change transport modes enroute, Geo Tag and tip along the way, see your stats in a leader board and compete either with your friends or complete strangers. Don't want anyone to know how fast you go - stay offline!
The User Journey
The first time you use the app you'll see this screen, press the button to start recording your journey:
During the journey you will see this tracking screen (note you can press a checkpoint button to append the journey)
Finally when you reach your destination and press 'Finish' you'll get a 1st time screen:
When you press 'Checkpoint' you can add details to your current journey:
The second journey will be default compare the 1st journey - this can be changed.
During the journey you will be able to see how you were doing before as the app measures where you en-route.
Finally when you reach your destination and press 'Finish' you'll get a comparison:
A rough of the user journey:
A scenario:
User Interviews
We presented our prototypes to two mentors at the event, the conversations were recorded for posterity.
Presentation (video)
Watch the interim and final presentation:








